Marketing focuses increasingly on sales. The times of extensive field marketing operations during market introductions and relaunches are long over. In our increasingly regulated healthcare market, the competitive environment and the perceived potential of a target group are the factors that determine which product is prescribed and when.
In practice, this means that market research should differentiate thematically between different target groups. In its representative studies, PHARMALINK differentiates the market situation of different institutions as follows:
Depending on the therapeutic area, we also look at specialist medical practices and institutions with different levels of medical care.